Curious Elixir No. 1

Curious No. 1 is a beautifully bitter, non-alcoholic cocktail inspired by the Negroni Sbagliato. It has all the depth and drama, none of the booze. Built around lush pomegranate with classic bitter botanicals, it strikes that craveable balance of juicy, dry, and slightly herbaceous that makes aperitif drinks so irresistible.

Infused with gentian to support digestion and rhodiola to help reduce stress and fight fatigue, Curious No. 1 is designed to lift your spirits in more ways than one. Serve it chilled on its own, over ice with an orange twist, or topped with sparkling water for an easy spritz. Complex, satisfying, and unmistakably grown-up, this is a go-to for aperitif lovers, Negroni fans, and anyone who wants a ritual without the hangover.